How Do You Move?

This concept follows a pickleball game from first serve to end of game, using the structure of the game to build a visual rhythm of its own.

The opening act focuses on the rhythm of the game and growing synergy and tension between the players, who rally back and forth. The following act shifts from literal play-by-play into playful visual experimentation, utilizing unique angles, textures, movement, and compositions while bringing Nike to the forefront. The final break in tension resolves with a “clink” of paddles, celebrating the end of the game and sportsmanship.